Roots NM: Curated New Mexico True Products & Goods
Finding authentic New Mexico True products can mean sifting through generic directories. At Roots New Mexico, we do the hard work for you. We are a family-supporting small business rooted in Ruidoso, offering only the highest quality, hand-selected local products with a funky, fun vibe. We ensure every item—from gourmet food stuffs to handcrafted home goods—are genuinely Real New Mexican products. End the search for true authenticity and Shop New Mexico confidently right here.
The Roots Difference
Voted Best Shop in Ruidoso for 2023 & 2024. When you Shop New Mexico with us, you’re choosing a proven source for the best curated and “funky fun” goods.
The Standard Behind Real New Mexican products & Goods
What is New Mexico True Certified? Defining New Mexico True Products
When seeking truly authentic new mexico true products, the first question is often: How do I know it’s authentic? The State of New Mexico provides the answer through its official mark of origin: the New Mexico True Certified program. This state-backed certification moves beyond simple claims of local sourcing. It assures consumers that the product was either grown, raised, or manufactured right here in the Land of Enchantment. At Roots New Mexico, we use this standard as our benchmark for curating the most genuine goods for our valued shoppers.
The Criteria: What Makes a Product NM True?
The "New Mexico True" Standard
Criteria for Authentic "True Certified" Products
Grown in NM – Agriculture & Food
Requirement: Product (like chile, crops, or livestock) must be entirely grown, raised, or harvested within New Mexico borders.
Made in NM – Manufactured Goods
Requirement: Products must be significantly manufactured or processed in a New Mexico facility. Substantial transformation must occur here.
Handcrafted in NM – Artisan Goods
Requirement: Product must be created (including design and execution elements) by a New Mexico resident artist or artisan.
When you seek out and purchase authentic NM True goods, the impact goes far beyond your doorstep. You are directly participating in the preservation of New Mexican traditions and craftsmanship. Dollars spent on these certified local products remain within the state, supporting small business owners, artisans, and farmers, thereby boosting the entire regional economy. This commitment to local sourcing is the foundation of the Roots NM mission and the very reason to choose quality-guaranteed NM True items.
Quality Assurance: Why 'Certified' Matters
The New Mexico True Certified program ensures you are not buying generic souvenirs but authentic, quality goods made here in the state. From raw ingredients to final production, these True Certified products carry the assurance of New Mexico-based craftsmanship and economic support. Shop with confidence.
Artisan Tastes: Shop New Mexico Made Food Products
The culinary landscape of New Mexico is defined by bold flavors, deep traditions, and world-famous ingredients. Roots New Mexico takes pride in curating a selection of gourmet new mexico true products that deliver authentic Southwestern flavor directly to your kitchen. Our collection spans savory spices, zesty sauces, and specialty snacks—all vetted to ensure they are truly Real New Mexican products. This is where you find the best local products that reflect the heart and heat of the Land of Enchantment.
Southwestern Spice: Salsas, Jellies, and Local Heat
Nothing defines the Land of Enchantment like its dedication to flavor, especially the heat of the world's best chiles. Our selection of new mexico food products includes bold, artisan flavors you won’t find elsewhere. Discover the authentic flavors of JPMS Salsa, the fiery kick of our Chile De Arbol options, and the sweet heat of Rose City Pepperhead's wicked pepper jellies. These gourmet condiments and spices are lovingly produced by dedicated local products manufacturers, ensuring peak flavor and quality from farm to jar.
🌶️ Ready for the Heat? Discover Foodie's Paradise 🌶️
Explore an incredible array of salsas, spice rubs like Big T's Spice Co, and Gourmet New Mexico Made goods. Browse our collection of local products and bring the taste of the Southwest home today.
New Mexico Made Gourmet Coffee & Snacks
Beyond the heat, New Mexico is a hub for incredible gourmet artisans. Our coffee collection features exceptional, small-batch, barrel-aged beans—a perfect example of high-end new mexico true products that showcase commitment to craft. We source our distinctive flavors, like the Cinnamon Bourbon Pecan Popcorn from Poppy, directly from dedicated local products manufacturers. Every purchase supports the Land of Enchantment's culinary scene, bringing Ruidoso’s best right to your home.
☕ The Roots Coffee Collection: Barrel-Aged Perfection
We pride ourselves on our exceptional coffee selection—a prime example of gourmet New Mexico Made quality. Our distinct beans are some of the most sought-after new mexico true products we carry.
Roots NM Exclusive: Signature New Mexico True Gift Bundles & Kits
We believe great gifts should tell a great story. Our exclusive Signature Kits are curated solutions—designed to make it easy to Shop New Mexico without the guesswork. Every bundle features the best local products and adheres to our high standard of authenticity, giving you pre-packaged collections of premium new mexico true products. From cocktail hour in Santa Fe to coffee mornings in Ruidoso, these themed kits are the perfect way to experience the quality and heart of the New Mexico True lifestyle.
Our Curated NM True Collections
Meet the Makers: Putting the Local Back in Local Products
At Roots New Mexico, we don't just sell curated items—we tell the story of the people who make them. Our philosophy centers on supporting the passionate individuals behind the label. When you purchase new mexico true products from our site, you’re investing directly in a small business family, often one of the artisans highlighted here. We ensure our inventory is composed of authentic local products and premium crafts that meet the spirit of the NM True standard. Meet some of the talented producers whose high-quality items are truly New Mexico Made.
Jesse Marchildon, the creator behind Dancing Badger Bodyworks, embodies a holistic approach that seamlessly blends spiritual practice, regenerative farming, and the physical focus of massage therapy. Jesse's journey led him back to the San Luis Valley, where the desire to integrate his comprehensive training resulted in his integrated massage offerings. His work and products are rooted in this deep understanding of wellness, embodying true artisan craftsmanship that makes his line genuinely New Mexico Made.
This commitment to wellness extends into every product he creates. You can shop their natural balms, lotions, and tinctures, all of which are responsibly sourced and meticulously crafted. These local products offer high quality and are wonderful examples of non-food new mexico true products that nourish body and soul.
Rose City Pepperhead’s is an award-winning brand that focuses on expertly crafted, small-batch pepper jellies that are truly versatile in the kitchen. Their commitment to using the highest-quality organic produce and spices has earned them multiple Scovie Awards—an Albuquerque-based contest for fiery foods—cementing their status in the Southwest’s culinary scene. Whether it’s a spicy glaze or a sweet-and-savory counterpoint to cream cheese, these jellies are Real New Mexican products you can rely on for a gourmet experience, and are notably vegan and gluten-free.
Sweet Heat for Any Dish
From the subtle flavor of the Apricot With Attitude to the intense kick of the "Wicked" and "Sneaky Ghost" varieties, Rose City Pepperhead's offers a heat level for every palate. These are not only perfect served simply with cheese and crackers, but they also serve as incredible glazes for grilled meats and marinades. By featuring these award-winning local products, Roots NM brings you the level of quality you expect from a great NM True item.
Regent Coffee operates with a singular focus on quality, precision, and the relentless pursuit of the perfect roast. Founder Leon's journey into coffee began two decades ago and evolved into a commitment to specialized roasting and unique barrel-aging processes. It is this dedication to craft, honed over thousands of hours, that makes their coffee concentrates and beans elevate the everyday cup. Even though they are a national brand, their meticulous process and exceptional results meet the highest quality standards we value in all of our New Mexico Made goods.
Regent’s unique process involves hand-seasoning American oak barrels with Kentucky Bourbon, aging green coffee beans inside to absorb the complex whiskey and oak notes, and then precisely roasting them to remove any alcohol while retaining the rich flavor complexity. The result is their Barrel-Aged Liquid Espresso Concentrate, a deeply flavored, premium beverage. This specialized, high-end offering stands as a shining example of the innovation and quality excellence found in the best new mexico true products.
Shop Regent Coffee Concentrate
Every Purchase Supports a Local Story
From specialty coffee roasters to fine body care makers, every item at Roots NM is chosen for its quality and craftsmanship. Discover more incredible local products and shop the full range of authentic new mexico true products today.
